Media & agencies

Work the archive, the interviews and the deadline with AI. Sources stay in the newsroom.

An hour of interview to pull three quotes, the same story rewritten for web, newsletter and vertical video, and a forty-year archive where nobody can find what ran in 2011. Inferana does that work on open models, inside the newsroom.

The rules that apply to you, point by point

What each regulation in your sector requires, and which part of that the deployment solves.

Copyright

Directive (EU) 2019/790, art. 4
What it requires

Allows text and data mining unless the rightsholder has expressly reserved their rights.

How we solve it

Open models with published licence and model card. Your archive is never used to train anything.

AI Act

Regulation (EU) 2024/1689, art. 50
What it requires

Requires artificially generated or manipulated content to be labelled so the public can identify it.

How we solve it

An auditable record of every query: what was generated with AI, by whom and when.

EMFA

Regulation (EU) 2024/1083
What it requires

Protects journalistic sources and the confidentiality of communications of those practising journalism.

How we solve it

Deployment inside the newsroom perimeter: notes from a conversation with a source never reach a third party.

GDPR

Regulation (EU) 2016/679
What it requires

Legal basis, minimisation and control over transfers in the processing of personal data.

How we solve it

No content logs by design: prompts and responses are never stored or used to train models.

Your most common use cases

The same ones you already use, specific to your sector.

See all use cases

The deadline has not moved.
The newsroom that has to hit it has.

Nobody has taken an edition off the calendar, but people have left the newsroom. What comes up in the morning meeting keeps repeating:

What happens today

I record an hour of interview to get three quotes out of it.

Newsroom

It ran in 2011 and nobody remembers the headline it ran under.

Documentation & archive

I rewrite the same story four times: web, newsletter, vertical, social.

Audience

The English edition ships a day late because we translate by hand.

International edition

We are half the size we were and we close the same pieces.

Deputy editor

The brief lands at seven and the proposal is presented on Monday.

Account director

Notes from a source ended up pasted into some chatbot.

Editorial director

With Inferana

The recording goes in and the quotes come back with timecodes, ready for you to pick which one runs.
The archive is searched by what a piece said, without relying on the exact headline nobody remembers.
One version per channel from the same piece, at the length and tone each one needs, in your house style.
Translation and adaptation of the piece in house, under the same access control as the rest of the work.
The mechanical part of the close runs on the model and the newsroom keeps the work that needs judgement.
The brief comes in at night and by morning there is a draft proposal for the team to argue over.
Deployment inside the newsroom perimeter: notes from a conversation with a source stay in the building.

Sector FAQs

With clean audio the transcript is usable as it comes. With overlapping voices, room noise or a bad line it needs checking, especially names and figures. What you save either way is typing out the whole hour: you only check the timecode of the quotes that make the piece.

Anything that is text, or can be turned into text, including page-layout PDFs. Searches run on what a piece said, which is exactly where the CMS search gives up. The index sits in your own deployment and you take it with you if you leave.

You give it the style guide and a sample of published pieces and it works from that: use of acronyms, forms of address, headline length, how sources are attributed. What comes back is a draft to edit. The byline and the final read stay with whoever publishes.

With a deployment inside your own infrastructure the conversation never leaves the newsroom, and prompts are not stored. The editorial call on what material gets processed, and under which policy, stays with you, as with any other newsroom tool.

No. Not the archive, not the documents you index, not the prompts, not the responses. None of it enters any training run. What gets generated stays inside the deployment and you can export it whenever you want.

We do not give that guarantee and we do not offer indemnity against copyright claims, and be wary of anyone offering one without conditions. What you do get: open models with published licence and model card, so your legal counsel can assess each one, and editorial review that stays human.

Access control per user and per team, with a record of every query. One account's material is walled off from the rest, the same way an investigation in progress is walled off from the rest of the newsroom, and you can review who queried what and when.

That depends on your archive and your integrations more than on us. The API is OpenAI-compatible, so the CMS and whatever you already run keep working once you swap the key and the endpoint. Indexing the archive is the long part, and you can start with recent years and work backwards.

Yes, with the same key. There the query does go out to the model provider, so source material and anything under embargo is handled with the open models inside the perimeter. It is configured per team.

Tell us what you want to deploy and we will show you where Inferana fits.

In the demo we go through your case: which models you need, where they run and what it takes to meet the regulation that applies to you.

We reply within one business day.